Ubricoin works as the channel and the transporter of the knowledge from the university (USTP) to the communities (the chapter). We hope to stimulate increased demand for university knowledge to be used for adding value of local produce in communities in Kenya. We are working with local communities (Chapters) in different locations in the Country to help them create produce value addition centers (PVAC). The PVACs will serve as landing stage for university knowledge in the communities, and will effectively become the market for university knowledge. We will connect every chapter with a Science and Technology Park in the University for knowledge outflow from the USTP to the village. Market for university knowledge is presently absent in most villages of Kenya. A PVAC in a village will convert university knowledge to highly valuable information for adding value to local produce. High value information will bring a substantial financial return to the university and to the chapter.
Ubrica Chapter is the basic Unit of the Ubrica Project. A chapter is akin to a biological cell, with constituent cell membrane, cyptoplasm and organelles in the intracellular matrix. The cell membrane is quite porous to allow knowledge to pour in and out of the cell. Knowledge will actively flow from regions of high concentration to low concentration. Although the knowledge is flowing from high concentration to low concentration, it is met with extremely high resistance, particularly in our high friction economic environment. The inertia in the population means that people do not act unless induced to move. Extremely high resistance to change inhibits flow of knowledge and undermines open innovation. UBN will catalyze the flow of knowledge by funding research and facilitating development of the PVAC and USTP.
Members of the chapter will constitute the cytoplasm of the cell. The URCC will be the nucleus. A URCC will comprise three critical sun nuclear domains. (a) a health clinic, (b) a produce value enhancing workshop, and (c) a retail store. The produce value enhancement workshop will rely for its operations on the flow of knowledge from a University Science and Technology Park locate outside the chapter in the extracellular matrix. Every cell must connect to a University from where it will receive technical knowledge that is pertinent to adding value to produce processed in its workshops.
The retail store will display products manufactured in the value addition workshop. A local retail store could also display products from sister chapters. Products displayed in the retail store will be photographed and the photographs displayed on SokoJanja.com in the extracellular matrix which represents the entire world.
Pictures posted, of value added local products and their succinct descriptions created in local PVACs to an online retail store, immediately put village level commerce on information superhighway. Posted products will find market on the world wide web. We will use Ubricoin as a payment gateway at the online store. Proceeds of sales from the online retail store will ensure universal basic income for all participating members of the community. Universal basic income will underwrite universal health access, effectively helping to build one of four pillars of the Government of Kenya.
George Gilder’s (2014) information theory of capitalism underpins the inflow of knowledge from the USTP and the outflow of packages of knowledge products displayed on SokoJanja.com. This indicates that Ubrica Project is an information system for creating wealth, wellness and wellbeing out of knowledge.
Gilder explained that the key to economic growth is not acquisition of things by the pursuit of monetary rewards, but the expansion of wealth through learning and discovery. This where the USTP comes in. The economy grows not by manipulating greed and fear through bribes and punishments but by accumulating surprising knowledge through the conduct of the falsifiable experiments of free enterprises. Crucial to this learning process is the possibility of failure and bankruptcy. In this model, wealth is defined as knowledge, and growth is defined as learning.